This is where you want to convert your visitors into leads. Lead generation is part of the conversion process of the inbound methodology.

You want to provide them with enough goodies to get them naturally interested in the company so they eventually warm up to the brand enough to want to hear from you.īy showing an organic interest in your business, it’s those strangers and prospects that are initiating the relationship with you.Ĭalls-to-action, landing pages, offers and forms are just a few tools to help companies generate leads.

Lead generation is the process of attracting and converting strangers and prospects into those leads. This process is called lead generation!Ī lead is a person who has indicated interest in your company’s product or service in some way, shape, or form. You want an audience that can’t stay away and is eager to invite their network of friends and colleagues to the engaging activities taking place on your social media accounts. With social media being so popular with the masses, it’s important for you to engage your audience by sharing remarkable content that is relevant and adds value. Eighty-three percent of B2B marketers use social media to increase their brand exposure while sixty-nine percent use social networks to increase web traffic. It can help increase the number of people who view your content and visit your website, by optimizing your reach and awareness. Did you know that eight out of ten small businesses use social media for their businesses to drive growth? If you’re a business that doesn’t have social media, now is the time to get started! Social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, and more, are tools that you can use to help to get your content in front of the right people and spread the word about your business.

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